We interviewed Sylvia Ezer to hear how a chance meeting turned into her becoming a model at the age of 88. Sylvia is a wonderful example of how we can ‘lean into’ new opportunities and ensure that we have the time of our later life.
Can you tell us the story of how you began modelling during retirement?
I got scouted at the White Stuff shop in Muswell Hill when I popped in to look at their clothes. A young man came up to me and said would I mind ‘posing’ in some outfits. They took some photos of me and promised to send me a voucher for my time. I didn’t think much more about it until their Creative Director contacted me some weeks later and asked if I had seen all the rather complimentary things said about me on social media. I wasn’t on social media at the time, but my family had a look, and they were all amazed at the success of my photos. This was followed by a request for a ‘formal’ photoshoot, and then a second shoot!Both of which resulted in a very enjoyable day.
Again, I had no idea anything would come of it until some weeks later I became the ‘face’ of White Stuff’s 2023 Autumn campaign. Suddenly, there I was full page in Sunday Times Style magazine and in all the shop windows of White stuff nationally.
What motivated you to step into the world of modelling at this stage in your life?
I feel I didn’t step into it; I was propelled into an exciting opportunity! And I hope to do more.
What have the highlights been so far?
My modelling with White Stuff led to an interview with Jo Wood on BBC Radio London, which was fun and unexpected. It also led to an article and photo shoot with the Telegraph newspaper, as well as a two -page spread with the London Metro.
Is this something that you ever considered you’d be doing during your retirement years?
Certainly not! I dabbled in a little modelling in my early 20s, but had not made it my career or profession, and now 65 years later here I am in retirement, doing it all over again and enjoying every moment.
What advice could you give to others entering their retirement years?
If you have an opportunity to do something, grab it! Grab any opportunity in your later years as it makes life more inspiring.
How do you think the representation of older models in the fashion industry can impact society's perception of ageing?
When older people see models that look like them, it will encourage them to wear those fashions that often are only represented by youngsters.
By using older models looking like themselves without too much glamourising, it gives the older age group the endorsement to wear clothes that are fashionable. They too can wear those styles and colours. Fashion is for all!
How has your personal sense of style evolved over the years, and what role has fashion played in your life as you've grown older?
I have always been interested in fashion, even from when I was very young. From about the age of 8, I used to get an American magazine for young girls sent to me monthly. I’d cut out the pictures and if I loved something, sometimes I would have it copied by a local country dressmaker, who was a friend of my mother.
As life has evolved, I have always had a keen interest in style, more than just fashion of the moment. Colour is very important to me, both in terms of make-up and clothes.
As an older model, what message do you hope to convey to the world about ageing gracefully and staying stylish at any age?
For me, putting my make-up on and wearing something that suits me, gives me great confidence. It makes me feel good in myself. Finding clothes that are both stylish and comfortable is very important.
Can you share some of your favourite fashion or beauty tips that have helped you feel confident and radiant as you've gotten older?
Blusher, lipstick and mascara are my tips! Plus, making sure there’s a bit of colour in my choice of clothes.
What style tips do you have for older individuals residing in a city like London, such as the residents of Wallacea Living?
Wherever you live you can have style. But in London we have a lot of choice. Find the shops you like and choose items that you feel happy and confident in. Do a bit of window shopping and don’t be afraid of second-hand clothes and vintage shopping. If you like the outfits that you choose, then others will too.
Are there any specific designers or brands in London that you believe cater well to older individuals and offer stylish options that defy age stereotypes?
Now that l am 89 l enjoy the experience of browsing for clothes in smaller stores that have their own label. I allude to stores like White Stuff, Mango & Oliver Bonas. I am exhausted before l start if I see endless rails of varying fashion labels! White Stuff are my high street favourite as you all know.
I also like John Lewis and Peter Jones as they can stock a lot of fashion outlets which make it a more pleasurable shop with less effort. M&S is another store that I occasionally find just what I want. I am not so good at online shopping though!
Don’t forget charity shops either. I do sometimes enjoy going in and discovering a vintage label.
London is known for its vibrant arts and culture scene. Are there any cultural experiences that have influenced your sense of style or that you would recommend to other residents seeking style inspiration?
I like to go to the bigger fashion exhibitions. Paces like the Victoria and Albert Museum host some great events, such as the Alexander McQueen exhibition a few years ago. I like to follow fashion icons when they are exhibited across the city.
London is a melting pot of cultures and fashion. Just being on the streets and ‘people watching’ exposes me to diverse fashion tastes and styles.
